In recent years new “PAR” indicators have appeared in order to assist hoteliers in making better revenue management decisions. However, the more indicators come up, the harder it is to focus on the right one. The question is…..do we really need to use them all?
Let’s recap the most important ones:
RevPAR: Is considered to be the key indicator of Revenue Management.
Instead of focusing only on occupation and / or average rate, this indicator gives a combination of both.
However, sometimes the RevPAR does not go far enough to measure the revenue effectively, as it does not include revenues from other areas, nor does it measure distribution costs.
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