Course on Strategic Revenue Management

At your pace | 100% Online | Learn the art of forecasting

Learn how to forecast future demand and make rational decisions with this Advanced level course.

Duration: 37 hours
Level: Beginners
Price: 249€ + VAT
(if applicable)

Start today!

What will you achieve with this course?

The Course on Strategic Revenue Management assumes that you have already mastered the concepts of the previous course and leads you to the main function of a Revenue Manager: forecasting and consequent decision making. In addition to Pick Up and Forecasting, you will work with the main KPI’s and learn how to perform meaningful Benchmarking.

Program and contents

Pricing- Competition and positioning
  • Pricing and positioning
  • Competition by segment
  • Online reputation
  • Rankings
Internal factors influencing pricing
  • Internal factors
  • Demand calendar
  • Strategic vs tactical pricing

🛠️ Quiz Unit 2

Internal factors of pricing – Forecasting
  • Forecasting definitions
  • How to do a forecasting (in hotels)
  • Room Revenue Forecast vs Hotel Forecasta
  • Demand curve
  • Importance of good segmentation

❓ Quiz Unit 3

Key elements of forecast
  • Elements of forecast
  • Pick up
  • Demand curve
  • Demand by segment
  • Unconstrained demand
  • Other elements of forecast
  • Analysis by segment

❓ Quiz Unit 4

Examples of Forecasts

🛠️ Example Forecast 1
🛠️ Example Forecast 2
❓ Quiz Unit 4A

Forecasting in day to day business
  • Forecast accuracy
  • Analysing absolute values
  • Day to day examples

❓ Quiz Unit 5

 External Pricing 

🛠️ Online reputation

Competition & Positioning

🛠️ Competition & Positioning

Pick up & Forecast

🛠️ Pick Up
🛠️ Forecast

Total Revenue Management 

🛠️ Total Revenue Management

❓ Final quiz with 20 questions. It is mandatory to pass the course.


Gabi Mueller- Hotel-lo

Gabi Müller, the founder of Hotel-lo, brings 25 years of experience in the hotel industry, with the past 20 years focused on Revenue Management and e-Commerce.

She has held senior commercial positions, including Regional Revenue Manager, at prestigious international chains such as Marriott, Kempinski, and Hilton.

Gabi holds an MBA from Cornell University and a diploma from ESADE’s ADE program.

The course includes:

Everything about the most important tool of every Revenue Manager: the Pick Up

Techniques for forecasting close to reality

How to deal with the good and the bad of online distribution

Quizzes, activities and case studies after each training session

24/7 access to the online platform

Support through students’ forum and messaging

Question resolution

Personalized tutoring

Participation in the Students’ Forum

Final diploma

Downloadable material (articles, glossary, etc.)

15-day money back guarantee (*)

(*) If no more than 20% of the course has been viewed.

Start today!

Price: 249€ + IVA (if applicable)

Start today!

Price: 249€ + IVA (if applicable)

What will I learn in this course? And more FAQs

The recommended weekly dedication is 5 or 6 hours. It will depend on the time you want to spent into the activities we are going to propose.

Send us an email to or fill out the form on this page and we will tell you the steps to follow. Once the payment is done, we will give you the keys to access the online platform and start learning Revenue Management..

Yes, you will get the Diploma of the course issued by Hotel-lo Business Academy and you will be able to share it on your Social Networks.

A Revenue Manager plays a crucial role in optimizing revenue and profitability in the hotel industry. Depending on where they work and their level of experience, the responsibilities can be quite diverse. These include:

  • Demand Analysis and Forecasting: The Revenue Manager must conduct thorough analysis of available data and use digital tools to forecast future demand. This involves evaluating booking patterns, market trends, and customer behaviors.
  • Pricing: Based on the gathered information, the Revenue Manager is responsible for determining the optimal prices to maximize revenue. This involves considering factors such as supply and demand, competition, operational costs, and market segmentation.
  • Inventory Management: The Revenue Manager must oversee and control the available room inventory to maximize occupancy and avoid revenue loss from empty rooms. This includes managing availability restrictions, allocating room quotas to different distribution channels, and coordinating with other hotel departments.
  • Upselling and Cross-Selling Strategies: The Revenue Manager also develops strategies to increase revenue through the sale of additional services or the promotion of special packages. This involves identifying upselling and cross-selling opportunities based on customer profiles and preferences.
  • KPI and Performance Analysis: The Revenue Manager must monitor and analyze key performance indicators (KPIs) to assess their results. This involves evaluating occupancy, RevPAR (revenue per available room), ADR (average daily rate), and other relevant indicators.
  • Interdepartmental Collaboration: The Revenue Manager works closely with other hotel departments, such as marketing, sales, and operations, to ensure comprehensive revenue management. This involves sharing information, coordinating actions, and collaborating on the implementation of joint strategies.

You will move from theory to practice and step into the daily life of a Revenue Manager, becoming familiar with the key tools of the profession. You will learn and be able to replicate the systematic approach that allows for demand forecasting and the definition of optimal room sales conditions.

You have at your disposal one hour of individualized tutoring. You write to us, tell us your time availability and we will make an appointment for a video call.

The “Essentials” Course lays the theoretical foundations for the “Strategic” Course. While still covering theory, the Course on Strategic Revenue Management focuses primarily on practical tools and prepares you to professionally manage the Revenue Management of a hotel property.

No, it is not necessary. Many students of our courses come from other hospitality sectors: apartments, campsites, hostels, restaurants, etc.

The course includes mandatory quizzes and activities throughout the various lessons. At the end, there is a mandatory final exam consisting of a 20-question quiz that can only be taken once.

Do you have any doubts?

Call us or write us through the form. You can ask us to call you as soon as possible.
Course on Strategic Revenue Management

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