Online Distribution
Online Distribution
“If there’s only one price for a certain product, then that price is almost certainly unreasonable”
Murphy’s Laws
These days, more than 70% of a hotel’s sales are through online bookings. The purchase process includes OTAs, the establishment’s website, metasearch engines, social networks, blogs, the traditional press, and all of these can be influenced by different types of advertising.
Any tourism company has to make the most of all the resources they have at their disposal, but they should also strive to increase the share of sales carried out without any intermediary agents, such as online travel agents. We’re talking about the so-called “direct sales”. The objective of any online distribution strategy should be to find a reasonable balance between the two of them.
Here at Hotel-lo, we can propose and carry out measures to respond to specific demands, as well as designing a complete strategy for Online Distribution.
Here’s a small selection of our areas of expertise:
- Vertical SEO (optimization of a company’s presence in the OTAs)
- Selection of sales channels
- Measures to increase direct sales
- Online Reputation Management
- SEO and SEM
- Guiding you in the choice of technological solutions
Independent hotels
Our services are vital for independent hotels to be able to cover all the complexities of Online Distribution.
Medium-size chains
When a hotel’s portfolio grows, so does its capacity to improve its contractual conditions with partners.
Hostels/Guest Houses
With a small investment in Online Distribution, a hostel or guest house can compete in the same league as hotels.
Campsites
We completely understand the similarities and, above all, the differences between hotel and campsite online distribution.
Apartments
The area in which Online Distribution has been most disruptive is the area of tourist apartments. Don’t get left behind.
Institutions
We plan and deliver tailor-made training in Online Distribution for Associations, Hoteliers’ Associations and Universities.
